New Guidelines for SERP Rankings
Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. This is an effort to place “content” as key, and therefore “great content” would be recognized over those with little or spammy content. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.
Penguin 4 however was released for all countries and languages at the same time. What this means is that wherever your location is, you website will be subjected to these guidelines. There are actually no changes but now Penguin 4 is real time. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. You will notice the positive and negative impacts of your actions faster. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.
And, unlike the previous updates, this version has made Google algorithm become part of its core algorithm and is no longer a separate filter.
With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.
The bad side of this is that it affects the work of an SEO specialist since this micro-penalties are more difficult to track that means it is now essential to audit all important subdomains and specific pages of your website on a regular basis.
Another downside is because you will never be informed if your website is penalized. If you notice a sharp drop in your organic traffic or decline positions in some or all of your keywords, including branded ones, then this is an indirect indication or sign that you website is penalized.
But since you can see the results of your action quickly, it will also be quicker to recover from this status.
What this means is that one has to constantly monitor your position in SERPs. If there are changes in your rankings, it will benefit you to keep informed by setting up regular email alerts.
Because the new Penguin takes a granular approach you need to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website. All important subdomains and subdivsion of your website should not be audited for back links. If your website has different language version, then it is essential that each of these versions are audited.
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