How Much Effect Do Online Reviews Have On Businesses?
This generation has truly advanced in the field of technology and companies all over the world has taken their business marketing to the internet which has given birth to online reviews. There are several websites out there that offer online reviews for any company’s product or services and this is especially helpful to people who are not really familiar with these businesses but want to avail their services. Online reviews are testimonies from previous clients and those businesses who are honest with the services they give will be okay to subject themselves from such reviews. But of course this is a very competitive world and other companies take it to the next level by asking friends to write an online review about their business so you better be vigilant enough to spot testimonies that are legit and those that are not. Despite there being fake ones, these online reviews are still great tools for when you are researching about a certain company you want to hire. Spotting a true review from a false one is not really that hard, but if you are skeptical then you can always check the name of the author. When you check the name of the author and realize that they have given a certain company several testimonies then you can bet that these are fake ones.
One technique you can do to spot the fake reviews is that you search for that certain company you want to hire. For you to be able to truly say that a review is fake or not, you must check out more than one of the search engine results that popped up. Make a comparison of all the reviews you read on a few web search results of a specific company and take note of the author because fake authors usually go from one website to another and shower the company with glowing reviews. When you do these type of background check of a company, just be sure you are able to take in all the small details so that no false information can slip through you. Although this may sound like such a deceitful act, its not really as bad as it sound because some companies just want to make sure that their name is not stained and they won’t lose customers due to a lousy review.
It would be a very smart move for a consumer to mention to the company that you have availed their services due to a certain online review you have read. Continuously mentioning the online review you have read about the company will make them realize the importance it has to their online marketing strategy. Twenty good reviews will be killed by one bad review and this is what the companies will be thinking when they are servicing you so they will truly aim to give their best to avoid getting a bad review from you.
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