What’s the Buzz with Google Penguin 4.0?
Google Penguin 4.0 is the most recent algorithm update from the said search engine. Google has placed Penguin in its core ranking algorithm. With Penguin, it becomes real time which means that Penguin data is updated or refreshed in real time, so that you can see changed shortly after the page affected has been indexed again.
The current Penguin has also become granular which means that it devalues spam by adjusting ranking based on spam signals instead of the rankings depending on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.
What are the effects of these changes to SEO specialists and website owners?
There are other indications that your website has been penalized aside from losing traffic significantly. Below are the observations as to what other indicators are there that your website is being penalized.
One other indication of a penalty imposed on your website is the keywords rankings which must be checked also.
Another indicator is a decrease in sales, conversions and click-through rate.
Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.
Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
Another penalty indicator is if some of your internal pages start to rank higher than the pages that you have optimized, you should check whether or not your website has been penalized. When wrong pages rank in search results it is not good. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. Don’t expect customer to stay in your pages if they are not optimized.
If your site does not appear on top of the SERP inspire of using your brand terms, then you should check if your website is penalized.
If you find your website under penalty you need to develop a recovery plan.
The aim of the Google update is so that the user’s search experience is improved. SEO specialists and website owners need to change the way they work and eliminate the use of black hat SEO techniques.
Below are some benefits that Penguin 4.0 gives to SEO.
With these new updates, SEO specialists can restore ranking and traffic issues faster.
While before it data was periodically refreshed, but with Penguin 4.0 data is refreshed in real time. With this algorithm update, any action such as removing links will no longer need to wait for the next algorithm refresh to assess this action.
It’s a win-win n game for with the Penguins. For SEO specialists and website owners, this change means that they will be rewarded for their white hot SEO technique more quickly. Users will be able to appreciate SERP more.