The Advantages Digital Marketing digital marketing is a way of marketing services and goods using technologies digitally, mainly the internet is being used in digital marketing. in digital marketing mobile phones, display advertising, and other digital media are also included in the online marketing. digital marketing actually became more popular in the 2000s up to now. Basically web marketing is still a growing field and more people are venturing into it. There are a number of forms brands can use web marketing to profit their promotion efforts. In the use of digital marketing in the web era not only allow for brands to advertise their products and services but also allows for online client support throughout services to make the client feel supported and appreciated. using Facebook and Twitter which are social media platform, allows the interaction of different products to get both positive and negative feedback from their clients as well as determining what media platforms would work for them and grow to be a raising advantage for businesses and products. Websites and blogs have allowed other social media for the consumers to post their comments widely. actually it has turned out to be highly popular for businesses to utilize and spearhead these conversations via their social media ways to have direct contact with the buyer and manage the clients feedback they get validly. Understanding brands has been viewed as to work with more efficiency in countries that are more in uncertainty avoidance; selling goods and services on social media works perfectly well Yet brands must be watchful not to rely on the use of the old ways of marketing, additionally to solely depend on it as it could have implications that could affect their operation. Products that represent themselves in an anthropomorphize way are possible to succeed in circumstances where a brand is promoting to this demographic. Social media, for example, Facebook and Instagram use can make the brand get better and reduce uncertainty, likely human beings who have high uncertainty avoidance, e.g., French, will mainly be grateful for the interaction on Facebook and other social media platforms with an innate tendency for the products. moreover web platform gives an easiness to the brands and its clients to interact directly and do trade purposes virtually. The web marketing brings about reductions of the cost mainly during the adverts processes since in the web platform less money will be used compared to the other old way of marketing the services and goods.